Formed in July 2017, STELLA & CO specialise in project management of events, activations, sponsorship and brand experiences. We offer complete end to end event service, from creative concept through to event planning, implementation, logistics and management.     

STELLA & CO Director, Sally Crinis, brings a wealth of experience with 17 years in the industry, 10 years leading the marketing events team at Crown in event and sponsorship management and prior to that, 5 years in event management at the Victorian Racing Club. Sally specialises in activations, events and partnerships across multifunctional business units. She has passion for project management and thrives on dealing with any task while managing multiple stakeholders. Sally also has a keen interest in the food and beverage, entertainment and fashion industries. Her number one priority is to exceed clients and guests expectations.     

During Sally’s time at Crown she worked across Crown Metropol’s opening event, multiple restaurant and luxury retail openings, Riverside activations, cross complex campaigns, which included Christmas, Lunar New Year, Spring Racing Carnival, TV Week Logies, Melbourne Food & Wine Festival, Melbourne Fashion Festival, AFL Grand Final series and  The Australian Open.  

Recent projects of STELLA & CO include, project management of Lavazza’s Melbourne Cup Carnival sponsorship - birdcage marquee and cross course activations, Kay & Burton events and sponsorships, including the National Gallery of Victoria sponsorship and the Flinders Polo. As well as, charity work with the Mirabel Foundation and the Mirabel Ladies Lunch.